This Shaklee review examines the legitimacy, risks, and investment potential of Shaklee Corporation, a multi-level marketing (MLM) company founded in 1956. Operating through https://us.shaklee.com/, Shaklee sells health, wellness, beauty, and household products. This comprehensive analysis focuses on ownership, the compensation plan, ROI sustainability, and comparisons with other investments. It uses clear language, charts, and bullet points to help readers understand if Shaklee is a viable opportunity.
Shaklee company was founded by Dr. Forrest C. Shaklee, a chiropractor and nutritionist who created one of the first U.S. multivitamins in 1915. In 2004, Roger Barnett, an American entrepreneur from the influential Wolfson family, acquired Shaklee for $310 million through Activated Holdings LLC. Barnett, now Chairman and CEO, has a background in finance and e-commerce but no prior MLM experience before Shaklee.
Heather Chastain, President, brings extensive MLM expertise. The company operates globally in countries like the U.S., Canada, Japan, Malaysia, Mexico, Taiwan, and Australia (since 2024), with over 750,000 distributors.
Analysis: Shaklee’s long history and transparent ownership suggest stability. However, its MLM model raises concerns about sustainability due to reliance on recruitment.
Shaklee’s compensation plan rewards Independent Distributors (Ambassadors) through product sales and team-building. Below is a detailed overview:
Retail Profits: 15%–25% discounts for Members; 16%–36% for Distributors on product sales.
Personal Group Volume (PGV) Bonus:
Residual Commissions: Paid via a unilevel structure (up to 6 levels):
Infinity Bonus: 2%–8% on deeper unilevel team legs for Senior Coordinator and above.
Matching Bonus: 10%–25% on recruited affiliates’ earnings (Senior Key Coordinator and above).
Prove It Bonus: $75 for every three Prove It Challenge packs sold monthly.
Rank Rewards: Include car bonuses ($225–$600/month) and international trips for ranks like Director to Presidential Master Coordinator.
Starter Kits: Range from $49.95 (Business Starter Kit) to $899 (Well-being Beauty Bundle).
Storefront Subscription: $14.95/month after a free 3-month trial.
Rank | Requirements |
Distributor | Sign up with a Starter Kit. |
Director | 100 PV + 2,000 PGV monthly. |
Senior Director | Director + 1 Director recruit. |
Coordinator | Director + 2 Director recruits. |
Master Coordinator | Director + 6 Directors + 100,000 GV monthly. |
Presidential Master | Director + 8 Directors + 2 Master Coordinators + 500,000 GV monthly. |
Qualification RanksPV (Personal Volume): Sales from personal purchases or retail customers.
PGV (Personal Group Volume): Sales from the distributor and their recruits.
GV (Group Volume): Sales from the entire downline.
Analysis: The plan emphasizes recruitment, with higher earnings tied to building a downline. Only 0.27% (2,000/750,000) of distributors become millionaires, per Shaklee’s earnings chart, indicating a low success rate.
Shaklee claims distributors can earn supplemental income, but most face losses. Let’s calculate ROI for a typical distributor:
Costs (Year 1):
Earnings (Optimistic):
Investment | Avg. Annual ROI | Risk Level | Liquidity |
Shaklee MLM | -25% to -43% | Very High | Low |
Real Estate | 5%–10% | Medium | Low |
Bank Savings | 4%–5% | Low | High |
Crypto Staking | 3%–8% | High | Medium |
Analysis: Shaklee’s negative ROI contrasts with positive returns from real estate, banks, and crypto, making it a risky investment.
Traffic (SimilarWeb): ~100,000–200,000 monthly visits, with 76% direct traffic, showing a loyal base but limited organic growth.
Public Sentiment:
This Shaklee review uses public data as of May 20, 2025, and is not financial advice. Verify claims via the BBB (https://www.bbb.org), FTC (https://www.ftc.gov), or Shaklee’s site (https://us.shaklee.com/earnings). MLM outcomes vary, so consult advisors before investing.
The answers to frequently asked questions about the validity Shaklee report can be found here. To address your concerns, we have provided the following questions and answers:
Shaklee is a health and wellness MLM company founded in 1956, selling supplements, beauty, and household products. Its model lets distributors earn through product sales and recruiting others, with commissions ranging from 16%–36%.
Yes, Shaklee is a legitimate MLM with a 60+ year history and transparent ownership. However, its recruitment-heavy model means most distributors earn minimal income, with only 0.27% becoming millionaires.
A Shaklee review can highlight product quality, backed by 100+ patents and studies, but distributor claims may exaggerate benefits. Check verified sources like the BBB or FTC for balanced insights.
Risks include negative ROI (often -25% to -43%), reliance on recruitment, and low success rates. Compared to real estate (5%–10% ROI) or bank savings (4%–5%), Shaklee’s model is high-risk.
Title: Online Vitamin, Supplement & Skin Care Store for Total Wellness | Shaklee
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