Scams Radar

Beneve Review: A Transparent Look at Its Business Model & Risks

Beneve.com has gained attention as a health-focused MLM opportunity offering nutritional products and income potential. But beneath its glossy surface lies a mix of red flags, complex compensation strategies, and historical concerns. In this Beneve review, Scams Radar explores its legitimacy, compensation structure, traffic, ROI sustainability, and leadership background.

Beneve brand logo with leaf icon – reviewed by Scams Radar
Beneve brand logo with leaf icon – reviewed by Scams Radar

Who Owns Beneve?

Beneve is led by Mark and Judy Willodson. Judy is the official founder, while Mark is listed as Chief Fun Officer. Both have a long MLM history:

  • Send Out Cards (2008–2013)
  • MMO Cashout (2014) – widely reported as a pyramid scheme.
  • Elepreneurs / The Happy Co. (2017–2021) – involved in legal disputes.
  • Attempted acquisition of Valentus, later legally contested.

These past affiliations raise concerns about ethics, long-term stability, and potential regulatory challenges.

Ownership Concerns

The Willodsons’ past in failed or legally troubled MLMs raises major trust issues. Their connection with MMO Cashout and disputed ownership of Valentus contributes to the risk factor.

Comparison With Legitimate Investment Models

Investment Type

Avg. Annual ROI

Risk Level

Beneve (MLM)

-144% (est.)

Very High (unsustainable)

Bank Savings

4–5%

Very Low

Real Estate

6–8%

Low to Moderate

S&P 500 Index Funds

7–10%

Moderate

Crypto Staking

5–15%

High

Group enjoying Beneve coffee – promotional banner claiming life-changing benefits

Compensation Plan Breakdown

Beneve’s 12-rank MLM system emphasizes both sales and recruitment. The income model includes:

Retail Commissions:

  • Earn profit on personal product sales.
  • Encourages direct selling to retail customers.

Residual Commissions (Unilevel structure):

  • Up to 12 levels deep.
  • Ranks influence both percentage earned and depth unlocked.

Rank Requirements:
Each higher rank demands:

  • 80-100 monthly PV (Personal Volume)
  • Increasing Group Volume (from 1,000 GV to 900,000 GV)
  • Multiple retail customers (up to 7 for top ranks)
  • Balanced downline (volume cap per leg)

Recruitment Bonuses:

  • $50 to $225 per new enrollee depending on pack.

Power of 3 Xcelerator:

  • Recruit 3, 9, or 27 people in 30-day windows for $100, $500, or $1,500.

Customer Retention & New Customer Bonuses:

  • Up to 50% for new customers.
  • 15% to 30% for long-term retail customer orders.

Lifestyle & Health Bonuses:

  • Monthly lifestyle bonuses starting at 3 Star.
  • Health benefits program for 3 Star and above.

Bonus Pools:

  • Star Pool and Ambassador Pool split 1% of company sales.

Joining Fee:

  • $39.95/year or pack-based options: $199, $309, or $779.

ROI Sustainability: Real Math vs. Hype

Scenario: Earn $1,500 from Power of 3 Tier III.

  • Requires 27 recruits ordering 120 PV ($120 avg). That’s $3,240 in new sales.
  • Must be repeated monthly to sustain income.

Growth Problem:

  • Month 1: 3 recruits
  • Month 2: 9
  • Month 3: 27
  • Beyond Month 4, exponential growth becomes unsustainable.

Net Profit Analysis for Distributors:

Monthly Activity

Amount ($)

Product Cost (PV)

-100

Marketing Expense

-50

Retail Sales Profit

+40

Residual Commission

+50

Net Monthly Result

-60

Break-Even:

  • Initial kit cost of $500.
  • At -$60/month, it takes over 8 months to burn investment with no income.
Beneve Review – Exposing the Power of 3 MLM Model

Traffic, Trust, and Public Perception

Traffic Tools:

  • Beneve has low traffic (<10k monthly).
  • ScamAdviser shows moderate trust but no deep verification.

Social Media:

  • Facebook and Instagram feature positive testimonials.
  • Reddit and TikTok users flag it as high-risk or scam.

Product Line and Claims

Beneve sells premium-priced nutritional supplements:

  • Xcelerate Coffee, Lite Coffee, Watermelon Berry drink
  • Power of 3 capsules
  • Protein Pancake mix

Concerns:

  • Claims include weight loss, energy boosts, mood improvement.
  • No scientific backing, no peer-reviewed studies.
  • Side effects like jitters reported.

Key Red Flags

  • Exponential recruitment required to earn high commissions.
  • Unproven product claims.
  • Owners involved in prior MLM controversies.
  • Negative net income likely for most distributors.
  • Low public traffic and mixed social sentiment.

Recommendation

Avoid Beneve unless you’re experienced in MLM and ready to accept loss. Seek verified alternatives such as:

  • Index funds
  • Real estate investments
  • Bank savings products

Beneve Review Final Verdict

Beneve may appear polished, but its MLM structure, leadership history, and revenue math show high risk. Only top-tier recruiters may profit, while the majority face loss.

Disclaimer: This Beneve review is not financial advice. Always perform independent research, verify all details, and consult licensed professionals before investing.

Person wearing Scams Radar shirt with Beneve review banner – exposing possible scam

Beneve Trust Score

The website being discussed is likely a fake because trust scores are the most crucial metric of a website’s credibility. This website requires extreme caution. This Beneve website’s ownership, location, popularity, user reviews, phony items, threats, and phishing attempts are thoroughly investigated.

FAQs

The answers to frequently asked questions about the validity report of Beneve can be found here. To address your concerns, we have provided the following questions and answers:

Beneve is a nutritional MLM company that sells supplements like Xcelerate Coffee through a multi-tier distributor model focused on sales and recruitment.

While Beneve is registered and operates legally, its compensation heavily relies on recruitment, raising concerns typical of pyramid-style models.

Most Beneve distributors earn little to no profit due to high sales targets and ongoing expenses unless they build large downlines.

Risks include financial loss, difficulty in achieving rank bonuses, and limited product resale potential in a saturated MLM market.

Yes, this Beneve Review is built on verified compensation documents, ownership history, traffic insights, and MLM industry comparisons.

Other Infromation:

WHOIS data : Hidden
Owner : REDACTED FOR PRIVACY
Country : United States
WHOIS registration date : 2003-03-12
WHOIS last update date : 2025-03-13
WHOIS renew date : 2026-03-12
Website : beneve.com

Title: Beneve LLC

Traffic Coming From : NL

Positive Highlights

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