This LifeVantage review explores the company’s compensation plan and leadership profiles, addressing concerns about its MLM structure. Designed for clarity, this comprehensive analysis uses simple language, charts, and bullet points to help readers understand the business opportunity. With a focus on transparency, Scams Radar examine the earning potential, costs, and backgrounds of key figures, ensuring an engaging and informative read.
LifeVantage, founded in 2003 in Sandy, Utah, is a publicly traded MLM company (NASDAQ: LFVN) specializing in health and wellness products. Its flagship product, Protandim, claims to reduce oxidative stress, alongside offerings like TrueScience skincare and Axio energy drinks. The company transitioned to an MLM model in 2009 after struggling with retail sales, achieving $232 million in revenue by 2020. However, allegations of pyramid scheme practices and product efficacy have sparked lawsuits, including a 2018 class-action settled in 2020 for $1.8 million.
LifeVantage’s leadership shapes its direction and reputation. Below are key figures and their professional histories.
Steve Fife – President and CEO
Kristen Cunningham – Chief Sales Officer
Founders: Paul Myhill and William W. Driscoll
Controversies
The LifeVantage Evolve Compensation Plan is a unilevel structure with multiple income streams. Distributors, or Consultants, earn through retail sales, recruitment, and team-building bonuses. Below is a detailed breakdown of the plan, emphasizing its complexity and requirements.
Start Kit: $50 (non-commissionable, includes guides and app access).
Product Packs:
Monthly Autoship: $100–200 to remain active and commission-eligible.
Pros
Cons
LifeVantage is a legal MLM, but its emphasis on recruitment over retail sales draws scrutiny. The 2018 lawsuit alleged a pyramid scheme, citing mandatory autoship (100–200 PV) and minimal retail activity. Distributors often buy products to qualify for commissions, not for resale, a hallmark of pyramid schemes per FTC guidelines. The lawsuit’s dismissal in 2022 due to certification issues doesn’t negate these concerns.
The 2020 Income Disclosure Statement reveals stark disparities:
LifeVantage offers a structured MLM opportunity with diverse products and a complex compensation plan. While top earners achieve significant incomes, the majority face low earnings and high costs. The recruitment-heavy model and legal history raise red flags. For those passionate about health products and skilled in team-building, it may be viable, but caution is advised due to the high failure rate (92%) and pyramid scheme allegations.
The answers to frequently asked questions about the validity LifeVantage report can be found here. To address your concerns, we have provided the following questions and answers:
LifeVantage operates as a multi-level marketing (MLM) company, selling health and wellness products like Protandim through independent distributors who earn commissions from personal sales and recruiting a downline. The model emphasizes both product sales and team-building for income.
The LifeVantage compensation plan offers earnings through retail sales (20% profit), Smart Start Bonuses (up to 40%), and commissions on downline sales (2–9%). Higher ranks require 100–200 Personal Volume (PV) monthly and significant group volume, but most distributors earn minimal income.
LifeVantage is a legal MLM, not a pyramid scheme, as it sells legitimate products. However, its heavy focus on recruitment over retail sales has led to pyramid scheme allegations, notably in a 2018 lawsuit settled in 2020 for $1.8 million.
A LifeVantage Review highlights that 80% of distributors earn ~$115/year, per the 2020 Income Disclosure. Only 0.51% reach Elite ranks for full-time income, with top 0.1% averaging $253,137, showing a steep earning curve.
LifeVantage products like Protandim are marketed for anti-aging but are pricey (e.g., $50 for 30 capsules). Critics question their efficacy due to limited independent studies, and distributors often buy to meet quotas, not for retail demand.
Title: LifeVantage International
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