On January 19, 2026, Michael Saylor, Executive Chairman of Strategy (formerly MicroStrategy), announced a $1.25 billion Bitcoin purchase, pushing the company’s total holdings to 687,410 BTC, per Kanalcoin. This latest acquisition, valued at an average price of approximately $1,817 per BTC (based on recent market levels), continues Strategy’s aggressive Bitcoin treasury strategy initiated in 2020.
Saylor stated on X:
“Our view is that Bitcoin represents a long-term hedge against inflation and serves as our primary treasury reserve asset.”
The move comes amid Bitcoin trading around $113,000–$117,000, with Strategy’s total BTC position now valued at over $78 billion at current prices.
Strategy has led the institutional charge into Bitcoin since August 2020, accumulating coins through debt offerings, equity raises, and cash flow. Key milestones include:
The company’s BTC holdings now represent one of the largest corporate treasuries in the world, surpassing many nation-states and sovereign funds.
The announcement triggered a modest price rebound in Bitcoin, with short-term holders approaching break-even levels (STH-SOPR > 1.0), a historically bullish signal, per Checkonchain. Analysts view Strategy’s continued buying as a strong vote of confidence in BTC as a store of value and inflation hedge.
Potential long-term effects include:
Strategy’s purchase reinforces the narrative that Bitcoin is becoming a mainstream corporate treasury asset. With BTC at $113,234 (down from recent highs but above key support at $112,000), the current range offers an attractive accumulation zone.
Key levels to watch:
Investors should monitor ETF flows, FOMC minutes, and Powell’s Jackson Hole speech (August 22, 2025) for macro direction.
