Semler Scientific has named Joe Burnett as its new Director of Bitcoin Strategy, a move announced on June 20, 2025, as part of the company’s ambitious plan to expand its Bitcoin holdings substantially by 2027. This appointment marks a strategic pivot towards adopting Bitcoin as a long-term corporate treasury asset.
Known for his deep insights into Bitcoin economics, Burnett is expected to steer a bold acquisition roadmap, signaling a broader trend of corporations moving towards long-duration crypto assets. The initiative will be financed through a mix of equity and internal cash flow, reflecting a firm commitment to this directional shift.
Burnett said, “I believe that people in governments and corporations will experience the same FOMO if the price starts running.” There can be a fear of losing things as well. My Bitcoin assets are really declining.
Following Burnett’s appointment, Semler Scientific aims to reshape how companies view reserve assets. This approach could lead to greater Bitcoin dominance in corporate treasuries, potentially impacting the flow of capital into altcoins and redefining treasury strategies across industries.
The company’s intensified focus on accumulating Bitcoin may also trigger a wave of institutional adoption, policy revisions, and increased regulatory attention. Backed by Burnett’s expertise, this shift underscores a growing recognition of Bitcoin’s role in transforming corporate financial frameworks.
