MetaMask announced a major on-chain rewards program launching in the next few weeks, distributing over $30 million in LINEA tokens during its first season, per. The initiative includes referral rewards, mUSD incentives, exclusive partner rewards, and token access, emphasizing long-term user benefits rather than short-term farming, per. Early adopters and loyal users will receive special perks, with connections to the upcoming MetaMask token, per. The program aims to reward quality on-chain activity, such as transactions and swaps, while integrating with Consensys’ ecosystem, per.
The rewards focus on driving activity to Linea, Consensys’ Ethereum Layer-2 network, which launched its LINEA token in September 2025 via a 9.36 billion token airdrop to 750,000 wallets, per. mUSD, a stablecoin issued by Bridge (Stripe-owned) with an $88 million circulation, enables holding, swapping, transferring, and bridging within MetaMask, fostering a demand loop across wallet, stablecoin, and L2, per. Anti-Sybil measures and jurisdictional restrictions are planned to prevent exploitation, though details remain unspecified, per. X posts from @MetaMask and users like @Chigga_The_G confirm the program’s ties to future MASK token benefits, sparking community excitement.
LINEA’s price rose 2.31% post-announcement, with trading volume surging over 50% to $244 million daily, per. The program positions MetaMask, with 100 million users and 30 million monthly actives, as a leader in user retention amid competition from wallets like Trust Wallet and Phantom, per. It builds on Consensys’ ecosystem, including Linea’s SWIFT pilot for cross-border payments, per. However, some X users question potential insider favoritism and exclusions, per.
The rewards could accelerate Linea’s adoption, with MetaMask enabling spending via MetaMask Card at Mastercard merchants by year-end, per. As part of Consensys’ token-powered economies, it connects to projects like DIN (Infura’s Decentralized Infrastructure), per. Investors should watch for anti-Sybil implementation and jurisdictional details, per. With Ethereum (ETH) at $4,070, the program may boost L2 activity, per CoinMarketCap, potentially driving LINEA to new highs in 2025.
