On March 12, 2026, New Zealand’s Commerce Commission publicly confirmed it is investigating LiveGood for operating as a pyramid scheme, with a focus on promotional activity in the Hawke’s Bay region on the east coast of the North Island.
Deputy Chair Anne Callinan stated:
The scheme, which promotes an ‘affiliate compensation plan’, carries the hallmarks of a pyramid scheme – scams designed so individuals primarily make money through the continuous recruitment of others, rather than through the sale of genuine products or services.
The Commission emphasized that the investigation is in its early stages and encouraged anyone who has encountered LiveGood to exercise caution and seek independent advice before investing.
LiveGood is a U.S.-based multi-level marketing (MLM) company founded by Ben Glinsky. The compensation plan requires:
The Commerce Commission highlighted that many participants hold multiple memberships, a pattern often seen when promoters purchase additional accounts to qualify for higher commission ranks or to generate recruitment volume.
The core allegation is that the majority of $9.95 monthly memberships are purchased by promoters themselves rather than genuine retail customers outside the compensation plan — creating a closed recruitment loop where commissions primarily come from internal purchases and new sign-ups rather than external product sales.
LiveGood has never publicly disclosed the promoter vs. retail customer breakdown of its monthly memberships.
As of February 2026, SimilarWeb tracked approximately 219,000 monthly visits to the main LiveGood website.
Top countries by traffic share:
The strong U.S. traffic dominance aligns with LiveGood’s primary incorporation and marketing base, while the presence in Ecuador, South Africa, and other emerging markets reflects typical MLM geographic expansion patterns.
The New Zealand investigation joins a growing list of jurisdictions scrutinizing LiveGood’s business model. The Commerce Commission has not yet issued any formal enforcement action, but the public announcement signals active evidence gathering.
Investors and participants in New Zealand are advised to:
No public timeline has been provided for completion of the probe.
