On December 29, 2025, Poland’s Office of Competition and Consumer Protection (UOKiK) fined International Markets Live (iMarketsLive) 9.4 million PLN ($2.6 million USD) for operating a pyramid-style promotional scheme, per. The investigation found that profits stemmed primarily from recruiting new members rather than product sales, violating Polish and EU law, per. UOKiK emphasized the unsustainable model leads to consumer losses when recruitment slows, per. This follows a 2022 warning against IM Mastery Academy (iMarketsLive’s 2019 reboot) and charges against three Polish promoters in 2023.
Founded by Christopher Terry, iMarketsLive required initial and monthly fees for an affiliate program, with commissions tied to recruitment, per. Rebooted as IM Mastery Academy in 2019 and Iyovia in November 2024 with Isis De La Torre (sham wife), the scheme continued, per. In the U.S., the FTC sued Iyovia and the Terrys in May 2025, alleging $1.2B in fraud and $20M misappropriated, per. A court-appointed Receiver is dismantling asset concealment efforts, with the case ongoing.
UOKiK’s fine aligns with actions against similar MLM schemes, including iGenius ($4M fine) in December 2025, per. Be Club faces a pyramid probe in Poland, per. Bitcoin (BTC) ($113,234) and crypto markets remain unaffected, per CoinMarketCap, but MLM fraud erodes trust in DeFi, per. X posts from @CryptoLawyerz highlight Iyovia’s ties to Forsage and OneCoin.
Avoid MLM schemes promising recruitment-based income; verify via uokik.gov.pl or sec.gov, per. Diversify into BTC or USDC with stop-losses below $112,000, per TradingView. Follow @TheBlock__ on X for updates. UOKiK’s enforcement may deter MLM crypto scams, but Dubai-based operations like Iyovia persist, per. Stronger EU and U.S. coordination could curb losses in 2026.
