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ELYT Lifestyle: Alex Morton Leads Levarti MLM Reboot Amid Heavy FTC History

ELYT Lifestyle logo representing Levarti MLM reboot led by Alex Morton amid regulatory and FTC history concerns

After Levarti’s original MLM travel opportunity (with “Levarti coins”) stalled, the company shifted focus to personal referral commissions via RSI Vacations. That non-MLM side will continue in 2026 under a new travel partner: I Love Travel Company (owned by Michael & Katie Catlow, both former WorldVentures promoters).

The MLM side, however, is being completely rebooted as ELYT Lifestyle, with Alex Morton, one of the most controversial figures in modern network marketing, signed on as the exclusive frontman for promoters.

Who is Alex Morton?

Alex Morton is best known for helping build two of the largest MLM pyramid schemes of the last two decades:

  • Vemma (2000s–2010s) → settled pyramid fraud charges with the FTC for $238 million in 2016
  • iMarketsLive / IM Mastery Academy (Iyovia) → settled pyramid fraud charges with the FTC for $76 million in September 2025

The FTC alleged that IM Mastery Academy defrauded consumers out of at least $1.2 billion. Morton was a central figure in its explosive growth phase.

Despite this history, Levarti co-founder DJ Barton described Morton as having “the Midas touch” during a December 27, 2025, webinar:

“Everything they touch turns to gold… He’s helped seven hundred people make at least a hundred grand or more a year in network marketing. And his top guy makes about forty-five million bucks year to date.”

Barton also revealed that Morton “slid into his DMs” in October 2025, one month after settling Iyovia charges, and after being offered six- and seven-figure packages by other companies.

Barton’s pitch: let Morton be the face and “owner-level” consultant while Levarti’s team runs operations.

Levarti promoter membership tiers showing Basic, Premium, and Elite plans under ELYT Lifestyle MLM reboot

Other Key Figures

Marc Accetta, former Director of Training at the collapsed WorldVentures pyramid scheme, is in “final contract negotiations” to become ELYT Lifestyle’s Director of Training, per Barton.

Current Status & Structure

  • Levarti MLM promoters will be grandfathered into ELYT Lifestyle (no details on associated costs yet)
  • The new company is registered as ELYT Lifestyle OÜ in Estonia (January 7, 2026), with Yauheni Mialik (legal/tax advisor for GTPartner) as the sole listed board member, a common tactic for offshore MLM shells
  • Launch targeted for February 2026

Red Flags Summary

  • Alex Morton: central figure in two massive FTC-settled pyramid schemes (Vemma $238M, Iyovia $76M, total fraud alleged > $1.4B)
  • Marc Accetta: former training director at WorldVentures (another major pyramid settlement)
  • Offshore Estonian shell company structure
  • No compensation plan disclosed yet, but Barton’s language (“first thirty days we’ll have five to ten thousand people”) and Morton’s involvement strongly suggest a high-velocity recruitment-focused model

Bottom Line

ELYT Lifestyle appears positioned as a high-profile MLM travel-themed opportunity built around Alex Morton’s duplication machine and controversial track record. Levarti’s co-founders are betting heavily on Morton’s ability to rapidly build a large distributor base, the same strategy that led to massive FTC settlements in Vemma and Iyovia.

Until the compensation plan is public, it’s too early to definitively classify ELYT Lifestyle as a pyramid scheme, but the people, structure, and rhetoric raise very serious red flags.

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