Treasure Island is a multilevel marketing organization that uses a reality show ploy to perpetrate securities fraud.
The straightforward unregistered investing plan offered by Treasure Island pays you back 150% in 12 months if you make $100 increment investments.
Brett Nicholson was the sole name publicly associated with Treasure Island at the time of publishing.
I decided to check since the reader who wrote in appeared to have done a lot of study. This is what I discovered.
In 2016, Jeff Dyck entered a guilty plea to charges of tax evasion and fraud. The lawsuit, which included World United, was filed in Winnipeg, Manitoba, Canada.
According to CBC News, Dyck received a three-year jail term in 2017.
As the company’s president and only shareholder, Dyck had asked members to pay a certain amount in cash in exchange for fabricated invoices for business losses that exceeded the cash commitment.
On appeal, Dyck’s $1 million CAD penalties “more than doubled” in 2018.
This blurry CBC News marketing slide is the sole picture that links Dyck to World United;
Dyck seems to have moved to the US after being released from jail in 2020.
Dyck submitted an application to trademark “Treasure Island” for “television show production” on June 15, 2021.
The application lists Dyck as the only correspondent. There are two Connect Social email accounts listed as contact details, one of which seems to be Brett Nicholson’s.
Notably, Nicholson also resides in Manitoba. It’s unknown whether he had any involvement with World United.
After Dyck did nothing, the trademark application was “refused, dismissed, or invalidated” and declared abandoned in October 2022.
Other than that, Jeff Dyck is not publicly associated with Treasure Island.
According to our reader, Dyck was going by the identities “Jeff Cain” and “Jeff Jeffries.” There is no information available about Jeff Cain, however it seems that Dyck did make an appearance on a Mastery of Connections podcast in or around May 2024 in the role of Jeff Jeffries.
Alan Holmes, a promoter from Treasure Island, presented the podcast, which also included another promoter, Kury Roskopf. Jeff Jeffries is credited by Holmes as the “brainchild behind” Treasure Island.
According to his own LinkedIn page, Jeff Jeffries is the founder and CEO of Treasure Island and a resident of Nevada.
I don’t have a copy of the podcast, just the above cited LinkedIn post. Jeff Jeffries looks similar to World United’s Jeff Dyck but I needed to be 100% sure.
Thankfully upon being released from prison, one of the first things Jeff Dyck did was a “hide my fraud” PR campaign:
That’s our boy, indeed.
It should come as no surprise that Dyck emerged from jail as a crypto enthusiast.
Which trend particularly interests you?
Without a doubt, cryptocurrencies and other non-traditional payment methods.
My goal is to develop a money that is neither decentralized nor subject to governmental control. I think we’re coming up with precisely that.
Although there is a “treasure island coin” element to Treasure Island, as far as I’m aware, it didn’t occur.
In the context of Treasure Island, ChildRun is another noteworthy item. Jeff Dyck is currently working on a project called ChildRun, which will be filmed for reality TV and centers on five different runners running marathons in various countries. For more information on ChildRun, we turn to a 2014 marketing pitch on a self-promotion blog that was ostensibly started by Dyck himself.
Raising money and awareness for children’s charities worldwide is the primary objective of this endeavor.
Despite having a distinct concept, it seems that Dyck is used to reality program grifts. As far as I’m aware, Dyck’s ChildRun show never happened. It’s similar to Treasure Island.
That being said, Treasure Island, an MLM firm that engages in securities fraud in the United States, was established and is still operated by a convicted tax fraudster.
I’ll let you figure out why Jeff Dyck isn’t referring to Treasure Island by his real name.
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