On August 20, 2025, Brandon Boyd settled fraud allegations with the Federal Trade Commission (FTC) related to his role as a promoter for Iyovia, agreeing to a $6.3M monetary judgment, per. Based on his June 4, 2025, financial statement, Boyd will pay only $500,000, with the remainder suspended, per. The stipulated order permanently bans Boyd from:
Boyd faces 10 years of compliance reporting and 5 years of recordkeeping, and must cooperate with the FTC’s ongoing Iyovia case, per.
The FTC, alongside Nevada, sued Iyovia (formerly IM Mastery Academy, iMarketsLive) in May 2025, alleging a $1.2B MLM scam targeting young consumers, particularly Black and Latino communities, with false earnings claims, per,,. Boyd, a longtime promoter across Iyovia’s iterations, was named alongside owners Chris and Isis Terry, and promoters Jason Brown, Matt Rosa, and Alex Morton, per,. Brown and Rosa settled for $2.5M (suspended from $36M), per, while Morton’s settlement is pending, per.
As of late July 2025, Boyd was promoting Jifu, a new MLM platform with a trading education component, mirroring Iyovia’s model, per. Jifu has attracted former Iyovia promoters, targeting young consumers globally, especially in Nigeria, using similar deceptive tactics, per. The FTC’s Iyovia lawsuit has reduced Jifu’s U.S. promotion, but its global spread raises concerns, per. X posts from @CryptoLawyerz warn Jifu may face similar regulatory scrutiny, per.
Investors should avoid MLM crypto schemes like Jifu, verifying platforms via ftc.gov or sec.gov, per. Bitcoin (BTC) ($113,234) and Ethereum (ETH) ($4,070) remain unaffected, per CoinMarketCap, but MLM scams could erode altcoin trust, per. Diversify into USDC or ETH with stop-losses below BTC’s $112,000, per TradingView. Follow @TheBlock__ on X for updates. The FTC’s actions may recover $500M+ for Iyovia victims by 2026, but Jifu’s rise signals ongoing risks, per.
