Despite Bitcoin (BTC) reaching an all-time high above $111,800 in Q2 2025, mainstream mass media coverage remained limited, with only 1,116 articles across 18 major outlets, per a Cointelegraph report citing Perception’s market intelligence. The sentiment was polarized: 31% of articles were positive, 41% neutral, and 28% negative, reflecting a “deeply polarized narrative landscape.” Elite financial outlets like The Wall Street Journal (2 articles), Financial Times (11 articles), and The New York Times (collectively 2% of coverage) showed minimal engagement, creating an “information asymmetry” that leaves investors “systematically underinformed” about BTC’s transformative potential. X posts from @BTCPerception (July 8, 2025) highlight this gap, noting that Fortune and CNBC (141 articles) filled the void with extensive coverage, while @DSBatten criticized WSJ and FT for prioritizing declining retailers over BTC.
Perception identified three mass media narratives for Bitcoin in Q2 2025: “enthusiastic adoption” (Forbes, CNBC, Barron’s), “willful blindness” (WSJ, FT), and “persistent skepticism” (traditional outlets). While CNBC concentrated on banking, finance, and market analysis, Forbes highlighted institutional interest, retail adoption, and Bitcoin mining. Fortune covered mining and market trends, but Fox News leaned heavily into crime, legal issues, and cybersecurity, often framing crypto negatively. This divergence, per Perception, reflects editorial biases, with elite outlets’ “blindness” limiting broader understanding of BTC’s role in finance. @AINEWS_Swarm (July 9, 2025) noted institutional investor concerns over these coverage gaps, amplifying risks for underinformed portfolios.
Unlike Bitcoin, Dogecoin (DOGE) saw growing mass media interest in Q2 2025, fueled by its 38% price surge to $0.172 and speculative ties to Elon Musk’s “D.O.G.E.” initiative with the Trump administration, per Cointelegraph. Following its 2020–2021 31,375% advance, trader Tardigrade’s research on X forecasted a 180% DOGE rally to $0.65–$1, propelled by a bullish MACD crossing and a symmetrical triangle breakout. @naypyidaw on X highlighted DOGE’s trading volume ($4.7 billion, fifth among non-stablecoin cryptos) and long-term holder optimism (NUPL > 0.5), signaling strong market demand. Fox News and Fortune covered DOGE’s meme-driven appeal, with Fortune linking it to retail investor enthusiasm, contrasting BTC’s institutional focus.
The Cointelegraph report revealed varied crypto topic coverage: Fortune and CNBC prioritized BTC’s mining, ETFs ($110 billion AUM across 21 products), and institutional adoption, while Fox News focused on scams and regulatory hurdles, aligning with its skeptical narrative. In their coverage, Fortune and Cointelegraph emphasized Dogecoin’s cultural and speculative appeal, with DOGE’s $0.14–$0.26 range and potential $1–$2 goals gaining popularity. This disparity risks misinforming investors, as elite outlets’ low coverage (e.g., WSJ’s 2 articles vs. Forbes’ 194) underplays BTC’s 13.25% Q2 gain and $170,000-$200,000 price predictions by year-end, per Cointelegraph and Coindcx.com. Investors should cross-reference crypto news via Cointelegraph, U.Today, or @BitcoinNewsCom on X for balanced insights, given mass media’s uneven reporting.
