As of January 27, 2026, the Danish Gambling Authority is actively investigating Be Club for operating as an illegal pyramid scheme, following complaints from parents and a January 2025 DRTV Easy Money exposé, per P3 DR reports. The probe, initiated after an August 2024 preliminary review, focuses on proving Be Club’s model violates Danish law by prioritizing recruitment over legitimate sales. A parent of a 17-year-old who lost ~8,500 DKK (~$888 USD) reported the scam, expressing frustration over delayed action, noting a two-and-a-half-month wait for acknowledgment.
Be Club, led by co-founders Monir, Moynul (Moyn), and Ehsaan Islam—former OneCoin promoters evolved from Melius (2018) to Be (2020), Be Rules, and now Be Club with SageMaster securities offerings. Lacking retail customers, affiliates pay subscriptions for promised returns, a classic pyramid scheme structure combined with securities fraud. SageMaster’s shift from sagemaster.io to sagemaster.com in November 2025 suggests evasion tactics amid mounting warnings.
Denmark joins a growing list of regulators targeting Be Club predecessors: Quebec (2020), Colombia (2022), Norway (2023), Uruguay (2023), Philippines (2023), New Zealand (2024), Ontario (2025), Luxembourg (2025), Austria (2025), Finland (2025), and Poland (2025). The Danish Gambling Authority struggles with evidence from closed forums, but the DRTV report and complaints provide momentum. Moynul Islam downplayed warnings in January 2025 as “common,” but traffic data shows Italy (66%), the U.S. (14%), Colombia (13%), and India (8%) as top sources.
The investigation could lead to a Be Club ban and police referral if it is proven to be a pyramid scheme. With ~12,500 monthly visits to Be Club’s site and ~1,200 to SageMaster, recruitment persists despite risks. Investors should avoid MLM crypto schemes and verify via sec.gov or local regulators. Bitcoin (BTC) ($113,234) and Ethereum (ETH) ($4,070) remain stable, but Be Club’s fallout highlights fraud vigilance. A successful probe may inspire further EU action, protecting consumers while crypto matures.
