IOC Sues OlyLife Over False Association with the Olympics
The International Olympic Committee has filed a lawsuit against OlyLife and several related companies. The IOC claims the multi-level marketing firm falsely represents an association with the Olympic Games and violates its trademark rights.
Background of the Lawsuit
The IOC filed its complaint in California on January 6, 2026. It names multiple OlyLife entities based in China, Singapore, Malaysia, Thailand, Indonesia, and the United States.
OlyLife markets products it claims offer health benefits. The company is not an Olympic sponsor. Yet it uses the name “OlyLife,” states that “Oly = Olympics,” and promotes the idea of “living an Olympic Life.” It has also used Olympic rings, the words “Olympic” and “Olympian,” and related imagery in its marketing.
Court Issues Partial Preliminary Injunction
On June 3, 2026, a U.S. court partially granted the IOC’s request for a preliminary injunction. The court found that OlyLife likely violated the Olympic and Amateur Sports Act by using Olympic rings and the word “Olympic” in its marketing.
The court ordered OlyLife to stop using Olympic marks and references. However, it did not ban the use of “Oly-” company names when stripped of direct Olympic references. The court also required OlyLife to post a notice clarifying it has no official association with the Olympics.
Ongoing Compliance Issues
OlyLife published the required notice and set a July 20 deadline for promoters to remove non-compliant materials. It warned that distributors who failed to comply could face legal action.
As of early August 2026, some promotional content still linked OlyLife to the Olympics. The company reported asking major platforms to remove unauthorized Olympic-related material.
Current Status of the Case
The IOC later appealed parts of the injunction order. It also successfully requested the removal of a disclaimer provision that would have required OlyLife to mention the Olympics on packaging and ads.
The case remains active. Further updates are expected as the legal process continues.
