Blockchain Sports Launches IMBA: Another Controversial Spotify Music Scheme?
On May 15, 2026, Blockchain Sports founder Dmitrii Saksonov (also known as Dimitriy) unveiled IMBA during a webinar. Marketed as a “decentralized record label”, the project centers on AI-generated music tracks and a new token called IMBA.
The plan targets Daisy Global investors already involved with Blockchain Sports. Participants can buy fractional ownership in AI-created songs and earn from streaming royalties.
How the IMBA Model Works
IMBA uses its utility token as the only way to buy tracks on the platform. Investors purchase “virtual shares” in individual songs. One track can be owned by up to ten people.
Blockchain Sports plans to drive traffic to these tracks on Spotify, Apple Music, and other platforms. The company claims to use the same audience-growth systems from its earlier JGGL app and Arena project.
According to Saksonov:
- 1,000 listeners generate about $3 for the track owner.
- Reaching 1 million listeners could yield $3,000 in royalties.
- Promotion costs around $500 per million listeners, with costs expected to drop as the network grows.
Royalties are split 50/50 with artists (if any participate). The company keeps the rest after covering promotion expenses.
Revenue and Scaling Claims
Saksonov described IMBA as a “royalty machine.” Tracks are listed on major platforms, promoted immediately, and begin generating official royalties after 2–3 months. He aims to release thousands of AI-generated tracks.
The model relies on paid traffic and scaling server capacity to lower promotion costs over time. Investors are told they can build a portfolio of track shares that produce ongoing returns.
Concerns Over Streaming Practices
Streaming platforms strictly prohibit artificial streams. Spotify’s rules state:
- Paid services promising guaranteed streams violate terms.
- Artificial streams created by bots or scripts are not allowed.
- Detected manipulation can lead to withheld royalties, corrected numbers, or track removal.
Apple Music has also removed billions of manipulated streams in recent years. While small-scale testing may have gone unnoticed, scaling to thousands of tracks increases the risk of detection.
Questions and Risks for Investors
This marks another project from Blockchain Sports after its AI music app JGGL saw limited success. The company continues to seek investment from Daisy Global users through unregistered token offerings.
No major music artists have publicly confirmed involvement. The entire system depends on sustained, cost-effective traffic and undetected royalty generation.
