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Key Details from the Filing

Pepe meme image representing PEPE ETF filing by Canary Capital and growing memecoin market interest
  • Asset: PEPE (PEPE), a memecoin launched in April 2023 with a total supply of 420.69 trillion tokens.
  • Current Market: PEPE has a market cap of approximately $1.5 billion and was trading around $0.0000036 at the time of the filing.
  • No Utility: The filing explicitly notes that PEPE has no underlying utility — it is purely a meme-driven token.

This marks Canary Capital’s latest attempt to bring a memecoin ETF to market. The firm previously filed for funds tracking MOG and the first-ever Pengu ETF in 2025.

Broader Context

The filing comes at a time when the SEC under Chair Paul Atkins has shown a more crypto-friendly stance, having already approved spot Bitcoin and Ethereum ETFs. Issuers are now testing the boundaries with riskier, meme-based assets.

Morgan Stanley’s new spot Bitcoin ETF (MSBT) also launched this week, highlighting continued institutional interest in bringing crypto exposure to traditional finance channels.

What This Means

  • For Investors: A spot PEPE ETF would offer regulated, easy access to the memecoin without needing to hold it directly on exchanges or wallets. However, given PEPE’s high volatility and lack of utility, it would carry significant risk.
  • For the Market: Approval would be a major test of how far the SEC is willing to go with meme assets. Rejection or prolonged review is still very possible.

Canary Capital’s move signals growing confidence that the regulatory environment may now accommodate even highly speculative memecoins in ETF form.

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