Major Structural Changes in the United States
On April 1, 2026, Forever Living Products updated its Company Policies and Procedures, announcing the termination of its MLM opportunity in the United States starting May 1, 2026, per. The company cited “unforeseeable restrictions” that made it “unmanageable” to mitigate regulatory risk worldwide while maintaining the current U.S. business structure, per.
Key changes include:
- Sponsoring new Forever Business Owners in the U.S. will cease.
- Qualification for incentives tied to sponsoring or organizational expansion will end.
- The Forever Shared Retail/Amazon Subscription Program will be discontinued, with annual subscription fees refunded to participants.
However, existing promoters can continue:
- Purchasing products
- Making customer sales
- Earning commissions on existing downline purchases until the end of 2026
Activity requirements will also adjust: the personal activity requirement drops from 4CC to 2CC, while the leadership bonus requirement becomes 4CC (where 1 CC equals one $132 autoship order).
Long-Standing Concerns Over Autoship Recruitment
Forever Living Products has operated since 1978 and has faced repeated criticism for its heavy reliance on autoship recruitment — a model where the company earns most profit from monthly autoship orders of promoters rather than genuine retail sales. This structure has been flagged as a potential pyramid scheme by regulators and watchdogs for years. The FTC included Forever Living Products in deceptive conduct notices in 2021, and Truth in Advertising filed a complaint in 2022 documenting over 5,500 atypical income claims.
The company’s decision to end new recruitment and recruitment-based incentives in the U.S. appears to be a response to mounting regulatory pressure, although no specific enforcement action has been publicly detailed yet.
What This Means for U.S. Promoters
- New recruitment stops on May 1, 2026.
- Existing downlines can still generate commissions until December 31, 2026.
- The business model in the U.S. shifts toward product sales only, with a stronger emphasis on retail customers rather than building distributor networks.
- Promoters are encouraged to focus on personal and customer volume to maintain earnings during the transition.
Global Operations Likely to Continue
The changes apply specifically to the United States. Forever Living Products is expected to continue its traditional MLM model in other markets, including high-traffic countries such as India (20% of website visits in February 2026), Hungary, Romania, and Germany, per SimilarWeb data
Investor and Promoter Guidance
U.S. promoters should review the updated policies carefully and consider how the changes affect their earnings. Anyone considering joining or continuing with Forever Living Products should evaluate the opportunity based on actual retail sales rather than recruitment incentives.
