Crypto.com unveiled its standalone prediction markets platform, OG, on February 3, 2026, separating the rapidly expanding feature from its main app to capitalize on surging demand ahead of Super Bowl LX, per The Block. The app, focused initially on U.S. users through Crypto.com’s CFTC-regulated derivatives arm, enables trading contracts on financial, political, cultural, and entertainment events, per. Nick Lundgren, Crypto.com’s chief legal officer, was appointed OG CEO, signaling a dedicated push into this high-growth segment.
Crypto.com reported a 40-fold increase in weekly prediction markets volumes over the past six months, prompting the spin-off, per. Industry-wide, platforms like Kalshi and Polymarket hit $17.5B in January 2026 monthly volumes, up from $2B in August 2025, per The Block’s data. Sports contracts dominate, accounting for 80–95% of Kalshi’s daily volumes, with Super Bowl and March Madness driving peaks, per. Crypto.com’s partnerships with Fanatics and Truth Social bolster its branded offerings, while planned margin and leveraged trading pending certification could set a U.S. precedent for regulated prediction markets.
OG operates under CFTC oversight, ensuring compliance amid state-level backlash against sports prediction markets, per. Coinbase’s recent expansion via Kalshi partnership, covering all 50 states, intensifies competition, per. Circle’s GTR membership enhances USDC security for cross-border flows, potentially supporting OG’s ecosystem, per. However, SEC delays on XRP and Solana ETFs highlight ongoing regulatory hurdles. Bitcoin (BTC) at $73,000 and Ethereum (ETH) at $2,200 reflect broader market caution, according to CoinMarketCap.
OG’s launch positions Crypto.com to capture sports-driven volumes, with Super Bowl LX expected to spike activity, per. Analysts forecast $25B monthly industry volumes by mid-2026 if adoption continues, per. Investors should monitor Kalshi flows on CryptoQuant and CFTC updates. Dollar-cost averaging into BTC or ETH with stop-losses below $70,000 and $2,000, or exploring USDC for stability, hedges risks, per TradingView. Follow @TheBlock__ on X for updates. While OG promises innovation, state regulations and competition could temper growth.
