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XRP Price: Hidden Demand Builds Despite Pullback – Can It Repeat 2025 Rally?

XRP price shows hidden demand as bulls prepare for a potential 2025 rally despite recent pullback

As of late January 2026, XRP trades near $1.80–$2.00 support after a 19% drop from its early-January high. Perpetual futures funding rates have turned sharply negative, indicating crowded short positions and latent buying pressure, per CryptoQuant.

This pattern repeated in August–September 2024 and April 2025, each time preceding strong rebounds. Negative funding means shorts pay longs – a classic squeeze setup when price begins to rise.

Santiment data shows XRP sentiment in “extreme fear”, a historically reliable contrarian buy signal. When retail becomes overwhelmingly bearish, selling often exhausts and price reverses.

Exchange Outflows & Institutional Accumulation

XRP balances on exchanges continue to decline. Binance reserves sit at multi-year lows, with holdings down roughly 45% over the past year (from $10.16B to $5.55B equivalent), per CoinGlass.

Meanwhile, four new U.S. XRP ETFs (launched late 2025) have absorbed $1.37 billion in net inflows with zero outflow days. This steady institutional demand contrasts sharply with thinning sell-side liquidity on exchanges.

Network activity also supports the bullish case: XRP Ledger daily transactions rose over 50% in mid-January, approaching 1 million, signaling genuine usage growth beyond speculation.

Technical Levels & Price Outlook

Analyst Ali Martinez identifies $1.78 as strong support, where XRP has consistently bounced. The $1.97–$2.00 zone remains key resistance; a decisive break above could target $2.40–$2.60 initially, then accelerate.

Longer-term forecasts diverge:

  • Base case (moderate ETF adoption + cross-border utility): $2.50–$3.00 by end-2026
  • Bull case (sustained ETF inflows + regulatory clarity): $8+ (Standard Chartered)
  • Consensus average across platforms: ~$3.90 by year-end 2026

Most models cluster between $2.70 and $8.60, with $4–$5 as a realistic peak under strong but not euphoric conditions.

Strategic Takeaways for Traders & Investors

  1. Short-term: Watch $1.78 support closely. A hold here + funding squeeze could trigger a sharp relief rally.
  2. Medium-term: $2.00 breakout confirmation likely needed before aggressive upside targets become valid.
  3. Risk management: Extreme fear + negative funding = high-conviction contrarian setup, but use tight stops below $1.70–$1.75 to manage downside.
  4. Long-term: ETF inflows + shrinking exchange supply + rising on-chain usage = structurally bullish case into 2026.

The combination of crowded shorts, institutional accumulation, and extreme retail fear suggests XRP may be building energy for another explosive move – similar to the 2025 rally – once the next catalyst arrives.

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