On August 25, 2025, B Strategy, a prominent digital asset investment firm, announced plans to launch a U.S.-listed BNB treasury company targeting a $1 billion raise, backed by YZi Labs (formerly Binance Labs), per. Led by Leon Lu, co-founder of Metalpha Technology Holding Limited (NASDAQ: MATH), and Max Hua, former CFO and rotating CEO of Bitmain, the firm aims to become the “Berkshire Hathaway of the BNB ecosystem,” per. The company will hold BNB as a core treasury asset while investing in technology development, project grants, and community initiatives, per. Asia-based family offices have committed as anchor investors, with financing closure expected soon, per.
B Strategy leverages its Asia-Pacific footprint, spanning Hong Kong, ASEAN, and the Middle East, to access liquidity and distribution for global investors, per. Leon Lu highlighted the timing, stating, “By combining our crypto-native expertise, APAC distribution, and U.S. public-market discipline, we believe now is the right time to establish a well-capitalized, institutionally managed, pure-play listed vehicle,” per. The team includes Ni Ming, Metalpha co-founder and former COO, and Henry Wu, Ledger Capital co-founder, bringing experience from Morgan Stanley and Huarong International, per. YZi Labs Head Ella Zhang emphasized BNB’s utility in Web3, stablecoins, and real-world assets, noting its #1 daily transaction value (12.5M transactions/day) and #2 in dApps, per.
BNB trades at $861, down 1.7% daily but up 10% monthly and 38% YTD, hitting an all-time high of $880 last week, per TradingView. The $1B raise could channel institutional capital into the BNB Chain, boosting its $13.4B TVL and $2B daily volume, per. This mirrors MicroStrategy’s BTC strategy but focuses on ecosystem growth, per. YZi Labs manages $10B in assets across 300+ projects, adding credibility, per. X posts from @Degen_Updates and @WallStreeWire celebrate the launch, with CZ Binance noting support from YZi Labs, per. However, Windtree Therapeutics’ recent Nasdaq delisting after a failed BNB treasury pivot serves as a caution, per.
The treasury could drive BNB to $1,000 by year-end if institutional inflows surge, per CoinGape. Investors should track BNB support at $800 and resistance at $900, per TradingView. Dollar-cost average into BNB with stop-losses below $800, or diversify into USDC or BTC ($113,234), per. Follow @TheBlock__ on X for updates. B Strategy’s initiative could redefine altcoin treasuries, but regulatory risks under the SEC remain, per.
