Ruby Ribbon Shuts Down MLM Operations Amid Economic Struggles
On June 30, 2025, Ruby Ribbon, a women’s clothing MLM, announced its closure, with operations ceasing by August 25, 2025, or earlier if inventory sells out. The Ruby Ribbon Shutdown was confirmed through a “heartfelt goodbye” posted on its website by founder and CEO Anna Zornosa. Citing economic challenges and a tough retail landscape, the company explained the difficult decision, reflecting a broader trend of recent MLM closures. Founded in 2011, Ruby Ribbon had built a loyal customer base, but ultimately couldn’t weather the shifting market conditions.
Bra Replacement and Women’s Apparel
Ruby Ribbon, known for its “bra replacement” shapewear and athleisure, aimed to empower women through comfortable, confidence-boosting clothing. With ~16,000 monthly website visits as of May 2025, the company offered products like camis, leggings, and swimwear, sold through independent stylists. However, its MLM model faced criticism for high costs, with some calling $80 camis overpriced compared to retail alternatives.
Final Sales and Customer Policies
All purchases made on or after June 25, 2025, are final sale, with no returns or exchanges, while orders before this date can be returned or exchanged by July 30, pending inventory. Gift cards remain redeemable during final sales, and promotions like the Essential Bundle (10% off two or more core styles) continue while supplies last. Customer support will shift to email-only starting July 1, closing entirely post-shutdown.
Industry Challenges and MLM Scrutiny
Ruby Ribbon’s closure aligns with broader retail struggles, with 2025 seeing 15,000 U.S. store closures, including major chains like Joann and Macy’s, due to inflation and fast-fashion competition. The MLM model, criticized for low distributor earnings (e.g., $1,250/month at 25% commission for $5,000 in sales), faces increasing skepticism, as seen in anti-MLM discussions on platforms like Reddit.