Chainlink has joined forces with payments leader Mastercard to enable more than 3 billion Mastercard users to purchase crypto directly onchain. This landmark alliance is designed to simplify access to digital assets for everyday users, particularly those unfamiliar with Web3 technologies.
The initiative is supported by a network of Web3 partners, including Shift4 Payments, Swapper Finance, XSwap, and ZeroHash. ZeroHash will oversee onchain operations and liquidity, ensuring users can seamlessly and securely convert fiat into cryptocurrency.
The latest version of Swapper Finance’s app operates as a non-custodial platform utilizing account abstraction, offering users enhanced control while maintaining a streamlined interface. “This represents the kind of integration between traditional and decentralized finance that Chainlink was specifically designed to enable,” stated Sergey Nazarov, Co-Founder of Chainlink.
This initiative aligns with Mastercard’s growing involvement in the crypto space. Mastercard and Kraken partnered back in January to introduce cryptocurrency debit cards throughout Europe and the United Kingdom. It also collaborated with MetaMask to introduce a self-custody crypto card. Mastercard disclosed that 30% of its transactions have already been tokenized by February 2025.
Meanwhile, rival Visa has been ramping up its presence in digital assets as well, having partnered with Coinbase and launched its own Web3 digital asset platform.
Although converting fiat to crypto remains a hurdle for many users, Raj Dhamodharan, EVP of blockchain and digital assets at Mastercard, remains optimistic. “There’s no doubt people want easier access to the digital asset ecosystem,” he said.
This partnership stands to be a transformative step toward accelerating global crypto adoption.
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