On May 15, 2025, Iyovia, formerly iMarketsLive and IM Mastery Academy, announced it would end its multi-level marketing (MLM) operations by May 23, 2025, shifting to a direct-to-consumer (DTC) model. This follows a $1.2 billion FTC lawsuit alleging Iyovia ran a pyramid scheme under the guise of trading education.
Why It Matters
- Promoters: Independent Business Owners (IBOs) face terminated agreements, with final commissions promised per existing policies.
- Consumers: The FTC claims Iyovia’s trading services were a front, costing retail customers millions.
- Future Risks: Top promoters like Alex Morton have moved to Jifu, potentially replicating the same questionable practices.
Action Steps
- Check Finances: Review any investments or commissions tied to Iyovia.
- Avoid MLMs: Be cautious of schemes promising quick wealth, especially in trading or education.
- Stay Updated: Monitor the FTC’s lawsuit for potential restitution.
- Report Issues: File complaints at ftc.gov/complaint if affected.
Key Takeaway
Iyovia’s collapse exposes the dangers of MLMs that prioritize recruitment over value. Protect yourself by researching opportunities and staying informed.
