On May 23, 2025, Shaklee, a leading wellness company, announced its acquisition of substantially all of Modere’s business assets following Modere’s sudden collapse in April 2025. This strategic move expands Shaklee’s product portfolio and strengthens its position in the nutrition and wellness industry. Below is a rephrased, SEO-optimized, engaging, and plagiarism-free breakdown of the acquisition, explained in simple terms.
What Did Shaklee Acquire?
Shaklee, through a subsidiary, acquired key components of Modere’s business, including:
- Trademarks, Patents, and Formulas: Rights to all Modere products, including popular lines like Liquid BioCell® Collagen and Trim.
- Manufacturing and Testing Equipment: All equipment from Modere’s North American facilities.
- Inventory: Stocks of Modere products, including Liquid BioCell®, Trim, Sculpt, Burn, and Curb.
- Exclusive License: The sole right to sell Liquid BioCell® Collagen, a science-backed collagen supplement, under the trusted BioCell® brand.
These products will be available for purchase through Shaklee’s website and its network of over 2 million ambassadors starting May 28, 2025.
Why Did Modere Collapse?
Modere, led by CEO Nate Frazier, faced an abrupt downfall in April 2025, with no prior warning to stakeholders. The reasons for the collapse remain unclear, but the acquisition suggests Modere’s valuable assets, particularly its product formulas and manufacturing capabilities, were still highly sought after. Shaklee’s move to acquire these assets positions it to capitalize on Modere’s established customer base and product popularity.
Who Is Shaklee?
Founded in 1956 by Dr. Forrest Shaklee, who created the first multivitamin in the U.S., Shaklee is a pioneer in the wellness industry. Based in Miami, Florida, and led by Chairman and CEO Roger Barnett, the company markets a range of products, including:
- Nutritional supplements (e.g., multivitamins, protein shakes)
- Personal care items
- Eco-friendly household products
Shaklee operates through a multi-level marketing (MLM) model, with over 2 million ambassadors in North America and Asia. The company emphasizes sustainability, being the first in the world to fully offset its carbon emissions, achieving net-zero environmental impact. Its products are backed by over 110 clinical studies and more than 100 patents.
Why This Matters
This acquisition highlights the volatility of the MLM industry, where companies like Modere can collapse unexpectedly, but also shows how established players like Shaklee can seize opportunities to grow. For consumers, it ensures continued access to Modere’s beloved products, while Shaklee’s reputation for quality and sustainability adds credibility. The financial details of the deal remain undisclosed, leaving some questions about the cost of this strategic expansion.
What’s Next?
Starting May 28, 2025, Shaklee will roll out Modere’s products, including Liquid BioCell® Collagen, Trim, Sculpt, Burn, and Curb, through its ambassadors and website. This move is expected to attract Modere’s former customers and marketers, potentially boosting Shaklee’s market share in the competitive wellness sector.