Modere, a well-known personal care MLM company, has officially shut down its operations, catching its distributors completely off guard. The announcement came via a farewell message published on the company’s official website earlier today.
Despite the sudden closure, signs of Modere’s downfall had been visible for some time.
Modere was owned by Z Capital Partners, a private equity firm under Capital Group LLC. Initially led by Robert Conlee, the company saw a leadership shift in 2018 when Asma Ishaq took over. However, Ishaq stepped down in 2024, after which Nate Frazier was appointed as President, COO, and Executive Chairman in December 2023.
This leadership change came shortly after the controversial termination of Justin Prince, Modere’s top distributor. Following his exit, Prince launched his own company, Make Wellness, attracting many former Modere distributors. Ironically, Make Wellness has also struggled, reportedly losing nearly 50% of its US website traffic by February 2025.
Prince’s exit triggered legal battles, with Modere accusing him of sabotaging the company since August 2023. In addition, Modere filed another lawsuit against LaCore Enterprises’ Frequense in early 2024. However, the case was dropped by July 2024 after Modere failed to secure a court injunction.
Since then, Modere’s operations continued to weaken, especially after losing several top distributors. Despite this, the company maintained an image of stability, even announcing the hiring of a new Chief Revenue Officer in February 2025 while claiming to be in a phase of “accelerated growth.”
Just over a month later, however, Modere officially collapsed — exposing the stark contrast between its public statements and internal struggles.
